PLACES EGY

b2b real estate

a commercial real estate advisory helping people find the right place in cairo.

places came to us as a respected commercial real estate advisory firm in cairo, but with no digital presence to match. buyers and tenants had no way to browse their inventory, and the firm had no way to show the depth of the developer relationships and market knowledge that set them apart. they were losing credibility to generic listings portals that looked the part but offered no real advisory value. the brief: build a platform that proves places is the expert in the room, not just another place to scroll listings.

• 3 — platforms shipped
• 6 wks — strategy to live
• 100% — team-managed cms

process

1. strategy: defined the full site architecture, brand voice, and market positioning before a single page was designed.
2. visual identity: built the colour system, design language, and tone of voice guide that governs every single page across the site.
3. template system: designed 6 reusable templates, the structural decision that made the whole site possible without the work multiplying.
4. listings experience: built a live, searchable marketplace with 7 composable filters and a full unit detail view for every property.
5. content ecosystem: 50+ developer profiles, 6 location pages, and 5 service pages, all built on the same scalable template system.
6. knowledge base: a searchable, categorised faq database and full real estate glossary, useful to visitors and valuable for seo.
7. seo content strategy: content pillars and article topics planned, briefed, and handed to a content agency ready to execute on launch.
8. site launch: full site live at places-egy.com, taken from a strategy brief all the way through to a live, working url.

before

• A previous developer team handed the project over mid-build
• No unified design system: font and colour palette unconfirmed
• No database or listings infrastructure
• No brand voice or content strategy
• Site architecture undefined: no pages, templates, or navigation
• a brochure site that hadn't been touched in years.
• no engagement, no conversion, no reason to come back.

after

• A full custom-coded site with a live listings database
• A scalable system of reusable templates across the whole site
• A complete design system: colour, typography, and visual direction
• A multi-filter listings UI with dynamic search
• Dedicated developer, location, and service pages
• Mobile navigation with a sticky bottom bar
• A full brand voice guide, legal pages, and blog strategy
• DNS, hosting, domain, and email all documented and handed over cleanly