The 20s Edit

editorial / lifestyle

a curated lifestyle platform for your twenties that reads like a magazine and shops like a friend.

The 20s Edit came in as a concept: a clear vision, but nothing built yet. No website, no brand system, no content, no way to make money from it. The brief was bigger than just a website: build the entire machine from scratch. That meant creating a brand identity that felt editorial and human, a curated product discovery platform, a content and SEO strategy built for long-term organic growth, and a fully connected affiliate revenue system, with Amazon Associates, Pinterest, and embedded links working together from day one. The result is a lifestyle platform that looks like a magazine, reads like a friend, and earns on every click.

process

  1. brand strategy & positioning: defining the concept, audience, voice, and where the 20s edit sits in the market.
  2. brand identity & design system: building the colour palette, typography, logo, and tone of voice guide.
  3. website architecture: planning the site structure, pages, categories, and content hierarchy.
  4. website design & development: building the full site from the homepage through to every category page.
  5. the edit page: a product discovery page with filters, categories, and a curated grid.
  6. blog setup: editorial structure, content pillars, and reusable article templates.
  7. amazon associates setup: account creation, approval, and connection across the entire site.
  8. affiliate integration: embedding links across product pages, edits, and every article.
  9. pinterest strategy: account setup, board structure, SEO, and an ongoing pinning system.
  10. content & listings go live: ongoing production begins and the platform becomes fully active.

before

after