The 20s Edit

editorial / lifestyle

a curated lifestyle platform for your twenties that reads like a magazine and shops like a friend.

The 20s Edit came in as a concept: a clear vision, but nothing built yet. No website, no brand system, no content, no way to make money from it. The brief was bigger than just a website: build the entire machine from scratch. That meant creating a brand identity that felt editorial and human, a curated product discovery platform, a content and SEO strategy built for long-term organic growth, and a fully connected affiliate revenue system, with Amazon Associates, Pinterest, and embedded links working together from day one. The result is a lifestyle platform that looks like a magazine, reads like a friend, and earns on every click.

  • 3x — avg session time
  • +180% — returning readers
  • live — affiliate revenue

process

  1. brand strategy & positioning: defining the concept, audience, voice, and where the 20s edit sits in the market.
  2. brand identity & design system: building the colour palette, typography, logo, and tone of voice guide.
  3. website architecture: planning the site structure, pages, categories, and content hierarchy.
  4. website design & development: building the full site from the homepage through to every category page.
  5. the edit page: a product discovery page with filters, categories, and a curated grid.
  6. blog setup: editorial structure, content pillars, and reusable article templates.
  7. amazon associates setup: account creation, approval, and connection across the entire site.
  8. affiliate integration: embedding links across product pages, edits, and every article.
  9. pinterest strategy: account setup, board structure, SEO, and an ongoing pinning system.
  10. content & listings go live: ongoing production begins and the platform becomes fully active.

before

  • A concept with no name, brand, or visual identity
  • No website, domain, or digital presence
  • No content or editorial direction
  • No product listings, curation, or categories
  • No affiliate account or revenue setup
  • No SEO, Pinterest, or traffic channels
  • No way to turn the idea into anything tangible

after

  • A fully named, positioned brand with a complete identity system
  • A live editorial site that feels like a curated lifestyle destination
  • A 4-pillar content strategy with an editorial naming system
  • 15+ product categories live on a curated discovery page
  • Amazon Associates set up and connected across the platform
  • Affiliate revenue live across website, Pinterest, and storefront
  • A full SEO and Pinterest strategy driving organic discovery
  • Ongoing content and listings keeping the platform growing